Predictive Machine Learning & Churn Engine
Automated data ingestion, feature engineering, and real-time customer churn risk scoring.
Predictive Machine Learning & Churn Engine
Architecture: Next.js · Node.js · Scalable Cloud Engine
Technology Stack Used
Performance & Business Impact
System Architecture
Engineered automated ETL pipelines and gradient-boosted classification models deployed as high-throughput asynchronous REST APIs integrated into client CRM dashboards.
Client Challenge
The client lacked early warning signals for customer attrition, discovering churn only after accounts cancelled subscriptions.
Engineered Outcome
Built a real-time risk scoring engine that identified 82% of at-risk accounts 30 days before potential cancellation, enabling targeted retention campaigns.
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